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The Taiwan Excellence Awards are awards that are delivered by the Ministry of Economic Affairs (MOEA) and Taiwan External Trade Development Council (TAITRA) to encourage Taiwan industries to upgrade and incorporate innovation and value into their products. The selection of awards is based on four criteria: R&D, design, quality, and marketing. Each product must score evenly well in each category in order to be selected. An international panel of judges is invited to participate in this selection, in which the finalists surface after several evaluations. Several plans were launched to promote the product designs, qualities and images of Taiwan: Quality Enhancement Plan (1988), Product Design Ability Enhancement Plan (1989), and the 1990 Image Enhancement Plan (IEP). This eventually led to the Branding Taiwan Project 〔(brandingtaiwan.org )〕 developed in 2006 with strong focus on the IEP. The IEP steadily enhanced the image of MIT products in three different stages with a specific objective during each stage: * ''First stage (1990–1995)'': Focus on improving the negative image of MIT products. * ''Second stage (1995–2000)'': An important criterion, ''innovalue'' ("innovation" plus "added value"), was created. * ''Third stage (current stage)'': Image reformation of MIT products through an integrated global information campaign. The objective is to transform Taiwan from a regional manufacturing center into a global R&D and innovation center. ==Type of Awards ()== Taiwan Excellence Awards. After careful evaluation, the judges select the products which are authorized to display the symbol of Taiwan Excellence attached with the winning year. Silver Awards. A panel of judges elects up to 30 finalists from the Taiwan Excellence Award winners for screening. After the gold winners are selected, the remaining are awarded with the Silver Awards. Gold Awards. A maximum of eight products may be awarded with the Gold Award. Taiwan Excellence for Best Performance. An award that is delivered to the corporation who won the most Gold & Silver Awards for the year. Taiwan Excellence Achievement Awards. Presented to the companies who have earned at least 50 Taiwan Excellence Awards during the past years. Popularity Award. The public participates in the nomination of the 30 finalists and the most popular product is awarded. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Taiwan Excellence Awards」の詳細全文を読む スポンサード リンク
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